AWARDS

Porsche Top Brand in 2010 J.D. Power and Associates Dependability Study Has Fewest Problems of Any Manufacturer

Atlanta, March 18, 2010 - According to a quality study by J.D. Power and Associates, Porsche continues to meet and exceed the long-term quality demands of its customers in the United States.

Porsche recorded the top score of all brands surveyed in the J.D. Power and Associates 2010 Vehicle Dependability StudySM. The study measured problems experienced by original owners of three-year-old (2007 model year) vehicles, including 198 different problem symptoms across all areas of the vehicle. Overall dependability is determined by the level of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.

Based on this measurement, Porsche had the fewest problems and was the top brand in this important dependability study.

"For Porsche this is very significant," said Detlev von Platen, President and CEO, Porsche Cars North America. "It confirms that our cars meet the full spectrum of our customers' very demanding expectations well into the ownership experience."

According to J.D. Power and Associates, among new-vehicle shoppers, perception of quality and dependability is the most influential factor in their decision to purchase a specific vehicle model.

New Porsche Cayenne and Cayenne Hybrid Make North American Debut in New York

New Cayenne is more sporting and dynamic, more fuel efficient, more spacious and lighter than its predecessor

NEW YORK - March 31, 2010 - Porsche introduced the next-generation Cayenne sport utility vehicle today, including a hybrid gas-electric version, to the North American market during a press conference at the New York International Automobile Show.

Led by the all-new Cayenne S Hybrid, Porsche's first production hybrid, the next-generation Cayenne sets the standard in its class in efficiency and performance. Compared to the previous Cayenne models, fuel consumption is down by up to 23 percent in the New European Driving Cycle (NEDC).

This new Cayenne, like every Porsche, was developed according to the Porsche Intelligent Performance philosophy - more power on less fuel, increased efficiency and lower CO2 emissions.

The North American Cayenne model range will include four models: the 2011 Cayenne, Cayenne S, Cayenne Turbo and the Cayenne S Hybrid.

The S and Turbo models go on sale in July, with the Cayenne and Cayenne S Hybrid in dealer showrooms this fall.

At the press conference, Porsche also announced that pricing for its all-new, next-generation 2011 Cayenne sport utility vehicle will start at $46,700 for the entry level Cayenne.

The new 2011 Cayenne S - with a standard 400 horsepower Porsche V8 under the hood --- will be priced at $63,700, while the Cayenne S Hybrid, Porsche's first hybrid production vehicle, is $67,700.

The 500-horsepower Cayenne Turbo, which tops the model lineup, will carry a sticker price of $104,800.

At today's press conference, Porsche also announced that all its models will include a longer list of standard equipment., as well as a new options strategy that includes comprehensive equipment packages that still allow for detailed customization at significant cost savings.

Porsche Again Ranks Highest in J.D. Power and Associate's Most Recent Automotive Performance, Execution and Layout Study (APEAL)

Scores Highest Among All Brands; Cayenne Most Appealing Midsize Premium MAV ATLANTA, July 16, 2009 --- For an unprecedented five straight years, J.D. Power and Associates has ranked Porsche the highest overall brand in its highly regarded Automotive Performance, Execution and Layout (APEAL) Study ^SM. The APEAL Study, now in its 14th year, is a very meaningful one as it measures owners delight with the design, content, layout and driving performance of their new vehicles. For Porsche this is a very important award that independently demonstrates just how passionate our owners are about their cars and the unique and exhilarating relationship they have with them, said Detlev von Platen. Receiving this recognition five times in a row is something very special and clearly indicates the consistency of the Porsche brand's ability to meet the full spectrum of our customers' very demanding expectations. Backing this up is the fact that the J.D. Power and Associates APEAL study examines the critical design and performance characteristics that make a new vehicle a delight to own and drive, and is based on the drivers' evaluations of more than 90 critical vehicle attributes. The maximum possible score that can be achieved is 1,000 points. Outperforming itself from last year's highest ranking, Porsche received an overall nameplate score of 869, which is 15 points higher than what it achieved in 2008. Also notable is the fact that the Cayenne, Porsche's renowned SUV, scored highest in the competitive midsize premium multi activity vehicle segment with a score of 858. This is the second straight year the Cayenne has taken this honor in this segment. The 2009 APEAL Study is based on responses gathered this year from more than 81,000 purchasers and lessees of new 2009 model-year cars and trucks who were surveyed after the first 90 days of ownership. Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually.



OWNERS RANK PORSCHE AS THE TOP AUTOMOTIVE LUXURY BRAND
Porsche 911, Cayman and Boxster Tie for Most Ideal Sports Car in America

Atlanta, June 30, 2008 - When renowned California-based automotive marketing and product-consulting firm AutoPacific surveyed over 33,500 new car owners, the full line of 2008 Porsche sports cars topped the field in the Premium Sports Car segment, and Porsche ranked as the Ideal Premium Brand for 2008 ahead of brands like Jaguar, Buick, Mercedes-Benz, Audi and Land Rover among others.

Sweeping the field in the Premium Sports Car segment, owners provided validation that Porsche really knows their target buyer and understands how to build an ideal vehicle. This year they cleaned house in the Premium Sports Car segment. Not only did all of the Premium Sports Cars they produce score in the top three. It was a three-way-tie for first place, with the 911, Cayman and Boxster all sharing in the glory, according to AutoPacific. Porsche's fourth product line, the Cayenne, finished an impressive second in the Premium Luxury X-SUV segment.

AutoPacific releases its highly regarded Ideal Vehicle Awards (IVA) results annually to measure owner desire for change across 15 specific areas related to a vehicle's ride, handling, roominess, technology, comfort, and more. Vehicles with the least amount of desired changes are considered ideal vehicles, having met their buyer demands.

Last year, both the Porsche Boxster and Cayman received coveted IVA accolades as well. In the auto industry these awards are considered the benchmark for clearly measuring how satisfied new-car owners are with their vehicles.

AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year it publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Its company headquarters and state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area.